It all began with my this little guy... and an endless need for snacks.

After buying out all the cheerios, honey oats, and fruit loops the local store had to offer, I realized my son was losing his connection to the tastes of zaatar and sesame seeds that I'd grown up loving... He was drifting from his Syrian-Palestinian heritage, all because it was too easy to buy the usual cereals.

So, I set out on a daring mission: to blend the tastes of the Mediterranean into ... cereal and granola.

No unrefined sugars. Organic. Heart-healthy. We experimented with every flavor imaginable (and sometimes unimaginable), until this picky toddler begged to have 'gah-nola' every morning.

Soon enough, friends and family asked to have some for their children. And Granolaful was born.